Those are the words of Danny Meyers of Union Square Hospitality from his book "Setting the able." I've pulled five of his directives below:
- Hospitality is present when something happens for you. It is absent when something happens to you. These two simple concepts—for and to—express it all.
- Context, context, context, trumps the outdated location, location, location.
- Shared ownership develops when guests talk about a restaurant as if it's theirs. That sense of affiliation builds trust and invariably leads to repeat business.
- Err on the side of generosity: You get more by first giving more.
- Wherever your center lies, know it, name it, believe in it. When you cede your core values to someone else, it's time to quit.
Union Square Cafe, Gramercy Tavern, Eleven Madison Park, Tabla, Blue Smoke/Jazz Standard, Shake Shack, The Modern, Cafe 2 and Terrace 5, located at the newly renovated Museum of Modern Art, and Hudson Yards Catering.